Bringing the authentic taste and quality of Sri Lanka to the UK & European Markets
J&N Family Choice Ltd is a global trading powerhouse, connecting Sri Lanka, Europe, the UAE, Japan, Canada, Korea, and beyond. Built on over 25 years of UK expertise, we have grown into a dynamic trade network spanning multiple continents, offering access to a vast range of products from diverse markets.
We proudly supply over 4,000+ Asian products including Sri Lanka to more than 100 European & Middle East businesses, with a reputation for unwavering reliability, efficiency, and service excellence. Our success is rooted in strong, lasting partnerships, built through consistent delivery and the highest standards of professionalism.
At J&N Family Choice Ltd, our deep market insight and trade expertise drive seamless, high-quality supply across the globe. We are committed to transparent business practices, exceptional service, and empowering long-term growth for our partners. Trusted worldwide, we are your gateway to premium products and global trade success.
Watch our company overview video to learn more about J&N Family Choice Ltd's journey, values, and commitment to bringing authentic Sri Lankan products to the global market.
J&N Family Choice Ltd is a global trading powerhouse, bridging Sri Lanka, Europe, and beyond with comprehensive international trade solutions. We specialize in sourcing and delivering over 4000+ premium Asian products including Sri Lanka, managing every aspect of the export process — from procurement and quality assurance to logistics and final delivery — with precision and efficiency.
With a proven legacy built on our strong UK presence — supplying over 260 of our own retail shops and restaurants — we are now expanding our reach, offering wholesale distribution to businesses across UK, Europe and rest of the world. Our established operational network gives our partners direct access to authentic, high-quality products with unmatched reliability, speed, and service excellence.
"Driven by deep market expertise and powerful partnerships across multiple countries, J&N Family Choice stands as a trusted global gateway, enabling businesses worldwide to tap into the rich offerings of Sri Lanka with confidence and ease."
J&N Family Choice Ltd is a UK-based company Located in Bedford England proudly operates as a part of the global Family Choice network. Our mission is to serve families with quality, affordable products and reliable service, with a special focus on the needs of multicultural communities across the UK. We offer a wide range of goods—from daily essentials and household items to unique, culturally rich imports that bring a taste of home to our customers.
As part of our commitment to authenticity and diversity, J&N Family Choice Ltd imports a variety of high-quality products directly from Asia including Sri Lanka. These include spices, dry foods, specialty groceries, and traditional ayuruveda items that are carefully selected to meet the highest standards. Through strong connections with trusted suppliers in the region, we ensure freshness, ethical sourcing, and competitive pricing across all imported goods.
Being a proud member of the Family Choice global network gives us the strength and reach to deliver excellence while remaining deeply connected to the communities we serve. J&N Family Choice Ltd is more than just a supplier—it's a trusted link between cultures, families, and continents under the strong leadership of Mr jerathinam jeshree as chairmen and Dr YANU Kumara as Managing Director/CEO We continue to grow as a reliable choice for retail and wholesale customers looking for quality, authenticity, and value.
H&N Family Choice Germany Located in Äußere stands as the central European link in the global Family Choice network, proudly operating from Germany to serve diverse communities across the continent. Our mission is to bring quality, affordability, and cultural authenticity to families through a wide selection of products, ranging from everyday essentials to traditional goods imported from Asia Including Sri Lanka.
Germany's strategic location allows H&N Family Choice Germany to efficiently distribute high-demand goods throughout Europe. We specialize in sourcing premium spices, dry foods, household items, and unique cultural products that meet the expectations of multicultural customers. By working directly with producers in Sri Lanka and across Asia, we maintain full control over quality, freshness, and ethical sourcing. Under the direction of Dr. YANU Kumara as chairman an Mr H Ruwanpurage as Managing Director
As the European operational hub of the Family Choice network, H&N Family Choice Germany is committed to building strong relationships with both retail customers and wholesale partners. With a focus on integrity, reliability, and community service, we aim to make our mark as a trusted brand that bridges continents and cultures—delivering value and care to every home we reach.
J&N Family Choice Trading located at Meydan Freezone in Dubai proudly serves as the global operational hub of the Family Choice network—connecting and coordinating all regional branches under one unified vision.
Strategically based in the UAE, our Dubai office manages purchasing, logistics and supply chains across continents, handling large-scale imports from Asia including Sri Lanka under the leadership of Mr Jerathinam Jeshree (Managing Director) and Dr YANU Kumara (Chairman).
With a mission to unify global trade through reliability, efficiency, and cultural relevance, we are the engine room of the Family Choice vision, building the world’s most connected and people-focused trading network.
At J&N Family Choice Pvt Ltd, located Fairfield Gardens, Colombo 08 in the heart of Sri Lanka, we manage the sourcing, distribution, and facilitation of over 4,000+ premium Asian products including sri lanka for European markets. This office is the epicenter of our operations, where expert teams carefully select products, ensuring the highest quality and authenticity, tailored to meet the needs of our international clients.
From here, we coordinate all aspects of the supply chain, from procurement to logistics, facilitating seamless connections between Sri Lankan suppliers and businesses across Europe. Our commitment is to build a robust, reliable, and efficient global trade network, empowering businesses to access unique products with ease and confidence.
Overseen by our visionary directors, Dr. Y A N U Kumara and Mr. Jerathinam Jeshree, we combine decades of experience in international trade, logistics, and market expertise to drive global expansion and innovation. Their leadership ensures that J&N Family Choice Pvt Ltd remains at the forefront of international trade, continually fostering partnerships that fuel growth and success across multiple continents.
At J & N Family Choice Ltd, we're more than a trading company—we're a global movement. Guided by a bold vision to become a world leader in international trade, we are expanding rapidly through our growing presence in the UK, Germany, Dubai, Sri Lanka, and beyond.
Through each venture, we strive to do more than exchange goods—we connect cultures, create jobs, and uplift communities. Our expanding global footprint is a testament to our dedication to meaningful partnerships and sustainable growth.
We are actively engaging with key markets including Canada, South Korea, the United States, and major Asian economies—laying the groundwork for one of the world's largest and most trusted international trading groups.
-Driven by trust. Powered by innovation. United by purpose.-
This business and project are managed by two of the most experienced entrepreneurs in the field.
Managing Director
Dr. Nayana U. Kumara is a seasoned entrepreneur with expertise in business management, education, and leadership. Holding an International MBA and a PhD in Business Management from the Swiss Institute of Management & Sciences, he has established successful ventures in spices, food and beverage, travel, hospitality, and real estate.
Chairman
Jeshree Jerathinam is a distinguished entrepreneur originally from Sri Lanka, now based in the UK. With 24+ years of experience, he co-founded Family Choice Companies with his two brothers, growing it into a major retail and wholesale network. Today, the company has franchised 268 supermarkets and fuel stations across the UK.
He serves as Chairman of multiple Sri Lankan enterprises. He co-founded J & N Family Choice UK Ltd, working alongside Mr. Jerathinam Jeshree to distribute Sri Lankan & Asian products to UK & Europe. The UK-based food and beverage headquarters manages imports from Asia and exports to UK & European Markets.
Dr. Kumara is also involved in vehicle trading and logistics, investing in Germany and Japan. He has made strategic financial commitments to expand his businesses and is securing a business visa for the UK, Germany, UAE & Japan. His expertise extends to logistics, vehicle exports, tourism and real estate.
With a vision to integrate Sri Lankan heritage into UK & European Markets, Dr. Kumara is set to make a significant impact in global trade, ensuring excellence and innovation in every endeavor.
As Managing Director of SL Rainbow Holding Pvt Ltd and Chairman of J & N Family Choice Ltd Pvt Ltd, Jeshree oversees international trade, introducing over 5,000 Sri Lankan products from 100+ brands into global markets through 200 UK wholesalers. In 2022, he launched Family Choice Wholesale Ltd to expand wholesale distribution worldwide. jeshree oversees 268 Family Choice supermarkets, 8 fuel stations, and 3 Asian supermarkets in the UK. He is also a 60% shareholder in J & N Family Choice, further strengthening his influence in international trade.
His expertise spans project management, supply chain operations, leadership, and global trade negotiations. Fluent in English, Tamil, and Sinhala, he bridges communication gaps across regions. With a BSc in Mathematics, Jeshree combines analytical skills with business acumen to drive growth. His mission is to expand Sri Lankan products globally, foster cross-cultural business relationships, and contribute to economic development in both Sri Lanka and the UK.
J & N Family Choice Ltd is a dynamic export and distribution company specializing in bringing high-quality Ceylon-made products to the UK & European market.
Leveraging a robust network of 200+ wholesalers in the UK and a proprietary franchise of 260+ supermarkets, we provide a seamless platform for Sri Lankan manufacturers to expand their global reach.
Our commitment to quality, authenticity, and efficient logistics positions us as a leading bridge between Sri Lankan heritage and the discerning UK & European consumers.
To serve as the leading gateway for Sri Lankan and Asian products in the global market—driving sustainable growth for our partners while enriching consumers' lives with authentic, high-quality goods rooted in culture and tradition.
Upholding the rich cultural heritage of Sri Lanka in every product we distribute.
Meticulously selecting, packaging, and delivering only the finest products.
Building long-term, mutually beneficial relationships based on trust and growth.
Streamlining logistics and supply chain management for optimal performance.
Conducting business with transparency and ethical practices.
Our company has established strong partnerships with a diverse portfolio of esteemed organizations, as evidenced by our signed agreements. These agreements signify our commitment to collaboration and mutual growth across various sectors. We are also actively in discussion with several other key players to further expand our network and service offerings.
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